Target Audience

I e-mailed all of my contacts questions and asked them to answer them so i would be able to get my target audience right. Here is the questions with the best answers.

If you watched a teaser trailer and you saw a woman walking alone in a dark lonley setting would you feel comfortable letting your child who are under 15 watch it?

No, not really. Films like that should really have a 15 borerline, young teens prefer different films and wouldnt be interested but may get scared in the future because of the film. Older teens and adults can deal with that sort of film.


This had a big impact on my teaser trailer as the answer of this question dependson my whole story line. I sent this e-mail before i decided on my story line. I did have an idea of a woman walking alone through a dark place but then realised that i needed to know my target audience. This meant finding information. So once i e-mailed a selection of people i gathered that this film should be rated 15 as people children under this age may not understand what is happening. It may also have a negative affect on them at such a young age.

I sent one question in hope that i would get a good solid answer back. This had a big imact on my teaser trailer as it decided my whole story line and who my target audince is. This meant making my film an 18 and not a 15 as parents do not feel that they letting a 15 year old child watch a film with such a strong story line.