Target Audience

I e-mailed all of my contacts questions and asked them to answer them so i would be able to get my target audience right. Here is the questions with the best answers.

If you watched a teaser trailer and you saw a woman walking alone in a dark lonley setting would you feel comfortable letting your child who are under 15 watch it?

No, not really. Films like that should really have a 15 borerline, young teens prefer different films and wouldnt be interested but may get scared in the future because of the film. Older teens and adults can deal with that sort of film.


This had a big impact on my teaser trailer as the answer of this question dependson my whole story line. I sent this e-mail before i decided on my story line. I did have an idea of a woman walking alone through a dark place but then realised that i needed to know my target audience. This meant finding information. So once i e-mailed a selection of people i gathered that this film should be rated 15 as people children under this age may not understand what is happening. It may also have a negative affect on them at such a young age.

I sent one question in hope that i would get a good solid answer back. This had a big imact on my teaser trailer as it decided my whole story line and who my target audince is. This meant making my film an 18 and not a 15 as parents do not feel that they letting a 15 year old child watch a film with such a strong story line.

Final Ideas

The story line of my film consists of a woman trying to get back on her feet after an attack, in the trailer she is sitting in a room alone reflecting on what happened, its still raw. She sits in the room alone isolating herself from everything hoping it will go away. Flash backs remind her what happened. The fast sequence of flash backs are a big contrast of her sitting in a room alone.

Ideas

Inspiration

I like this picture as the framing of the shot iceloates the woman. I like the idea of dressing the women in white which instantly makes her appear innocent and pure. This may be something i aspire to do in my film. I also like the forest around her and the fact she looks lost, the expression in her face is something i feel would fit into my film.

I like the contrast of character, this person may be a figment of the womans imagionation. I like the shadow affect and i like the sillowet, this does not give the characters identity away but still shows he is a force to be recond with.

My set ideas involve a path through the woods with a woman walking through, i want her to be dressed in normal clothes so that she is not out of place. I want it to be naturalistic so that it can buiild up the tension because i would want the audience to think that it could happen to them in a setting that may be similar to a place by where they live.

Branding

X Men


Film Poster

The sense of branding carrys through out, with wolf man in the center of the frame showing his power and authority.

Colour

The use of a blue background and wolf man in a white vest indicates his power and could suggest he is iceolated from the world, by how different and powerful he is.

Layout

The layout is simple focusing on wolf man to show his power and authroity. with people behind him and text infront of him which shows and emphasises his power.

Film Magazine

Colour

The colour ramins blue in the background and the white on his top instantly shows a contrast. With the white and black text surrounding him but not infront of him to show his authrrity.

Layout

The layout is simple and still keeps wolf man in the middle to emphasise his big body frame and how how powerful he is.

Poster Advertisments

Shutter Island




















Colour

The black, white and grey colours represent a dull atmosphere. The red shining from the fire draws us to it straight away. This indicates that this may be a main focus of the film. Shutter Island is in a red font which also draws us to it. Red indicates danger, blood and maybe a hint of romance.

Layout

The layout of this poster instantly draws us to the character at the top of the page as he fades into the island. Shutter Island is situated below these pictures in order of importance maybe.

Text

The text on this poster follows a simple pattern of the title Shutter Island and the infomation at the bottom, this is again in order of importance. The actors name is in white places at the top of Shutter Island which is in red, this shows a strong contrast, this red indicates pasion and death where as the white represents purity and innocence, this could indicate that the main character is the Potagonist.

Image

The use of a faces image places on top of the Island instantly draws us to the conclusioin that this character has something to hide as half of his face is hidden. He almost looks like a ghost type figure, Almost like a dream. As you move down the page it brings us back to reality. The strong image of the island is significant as it instantly shows the danger and horror of the film and the place in which it is located.

Sin City

Colour

The beam of white light is almost like a halo around her, this instantly tells us she is or is represented to be innocent. The light white and grey colours indicate this woman to be in a bad situation in a rough place, she appears to be too good for the place she is situated. The red Sin City draws us to the conclusion of dancer and passion something this film may hold.

Layout

The layout draws our eyes to the woman. She is the main focus of the page. The title which is on the top layer shows the order of importance.

Text

The fact it says Jessica Alba is Nancy takes the reality away from the adveritmsnet. The bold red font in which sin city is in shows how powerful this poster it, the red shows themes of pasion, violence and sexual desire.

Image

This pose shows the characters sexuality. . she is objectified. The clear audience is men. The themes of sex drugs and rock and role spring to mind. Men look at women but women watch themselfs been looked at. The male gaze. The obscure pose she pulls makes her look like a doll and makes more reality from the advertisment.

The Dark Knight

Colour

The ice cold blue and white against the black gives the character power and makes him appear evil. The hold red indicates danger and death which are strong themes in this film.

Layout

The simple layout instantly tells the audience that the jokes plays a vital role in the film, this show strust in the brand as they do not use bat man but another character that may not be as well known, they do this so show some variety in the film and give the film more of an identity.

Text

The text is simple "Why so serious?" is like a catch phrase which also shows trust in the brand and also give the audience something to think about and look foward to.

Image

The strong image against the fuzzy background makes us focus on the character with the logo on the bottom to show us the branding.