The use of the "EMPIRE" log being cracked aswell as the rest of the page gives the illusion that the "Hulk" is going to break through the page. This is the only film advertised which shows real trust in the brand. The colour is linked with the green from the hulk to the green text below. The red is a traditional colour for "EMPIRE" to give it an identiry and make it stand out. The 3D circular logo stants out as its against grey. The "ENPIRE" logo is always big to dominate the page whilst to not tdetract from the film that is being advertised. Using such a big picture shows that the audience is already established.
The Joker
The use of the colour green and pink ties in with the "Joker" cloun feel to the advertisment. The "Joker" is infront of the "EMPIRE" logo which shows the order of importance and the support in which the "EMPIRE" brand has towards this advertisment. The list on the right hand side are films that are of less importance but may attract more viewers, these films may not have as good a status as the "Joker" does but at the same time the "Joker" may need aids to advertisment to increase sales of this issue. They are at the edge so they dont obstrust the page. The other colours compliment the red and make it stand out as it is a brand.
